Tree Planet | S TREE T Campaign

Art DirectionBrandingWeb Design
2015





DESCRIPTION
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창의적인 관점은 대중의 인식을 바꿉니다.트리플래닛은 도시 개발로 사라지고 있는 가로수길 가로수의 상황을 알리고 가로수에 대한 인식을 전환하는 캠페인을 진행하고 싶었습니다. INSPIRE.D는 미디어아트, 포스터, 웹사이트를 종합적으로 활용한 아트 브랜딩으로 가로수를 예술작품으로 인식시키고 대중과 함께새로운 가로수길을 만드는 STREET 캠페인을 기획했습니다. 신사동 가로수길에서 서명이 나뭇잎으로 변하는 미디어아트를 진행했고,가로수를 촬영한 사진작품 전시회를 열었습니다. 총 10,229명이 가로수를 살리기 위한 서명에 참여하여 강남구 도곡동에 413그루의 나무를 심고 새로운 가로수길을 만들었습니다.

http://www.streetcampaign.org/




 
 
 
 
 
Background
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Ignorance and commercialism are causing the famous foliage of trendy Seoul hot spot Garosu-gil - a name that means "tree-lined street" in Korean - to disappear. To save the trees, we decided to make a campaign to raise 
awareness of Garosu-gil's problems.
 
 
Execution
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We began with an art exhibition. Then, we set up a "Reframing Window Canvas" and handed out interactive brochures so visitors could see street trees in a different light.Once visitors were fully engaged, we collected their signatures with the Digital Canvas. The signatures were used in a petition to protect street trees and plant even more street trees in Gangnam.
 
 
Result
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n four days, our social media channels reached more than 70,000 users. We needed only 2,000 signatures for our campaign,
but we received over 9,000. On January 17th, we were able to plant a brand new Garosu-gil. One of the new trees was reframed as an artwork, which was sold for US $45,000. These funds will soon be used to plant even more trees.
 
 
Credit 
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All planning & design by INSPIRE.D & HANCOMM
Creative Director. Jaeki Lee
Web Director. Dongmin Kim   Art Director. Ian Taewoong Jeon 
Interaction Planner. Sooin Yang   Interaction Designer. Wondae Ryu
Artist. Myoungho Lee   Graphic Designer. Boyoung Kim
 
 
Info
 
 
 
 
© INSPIRE.D All Rights Reserved.
 
 
 
 

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