BETTER RE

BrandingUI/UXWeb Design
2015

 
 
 



ABOUT BETTER RE
 

BETTER RE는 모든 스마트폰 배터리를 재사용 할 수 있는 업사이클링 파워팩으로. 스마트폰, 태블릿PC, 디지털카메라 등 다양한 모바일 기기를 충전할 수 있습니다. 언제 어디서나 배터리가 필요한 상황으로부터 당신을 지켜줄 것입니다. 버려지고 방치된, 작지만 소중한 에너지를 다시 생각하고, 다시 사용하여, 더 나은 세상을 만들어 가고자 합니다.

The better BETTER RE. BETTER RE is a power pack that charges digital devices with upcycled leftover smartphone batteries. Just any battery of yours will be brought back to life with BETTER RE. The brand's name, BETTER RE, was created by putting together the word 'better' with prefix 're' to represent the concept of recreating a better world, and at the same time to make it sound as "battery." Inserting a space between 'Better' and 'Re' in the logo was intended to clearly articulate the concept behind the brand name. The second horizontal stroke in the letter B was made to stick out leftward so that it looks as if it would fit into the indent in the letter E. This illustrates the image of a battery locking into a battery case. BETTER RE is designed to REthink and REuse our sleeping energy for a BETTER world.




Credit
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Creative Director.  Dongmin Kim
Art Director.  Boyoung Kim
UX Planner.  Jungyeon Sung
UI/GUI Designer.  Yerim Kim
Product Designer.  Jeongsik Kim
Developer.  Jungwoo Shim
 
 
 
 
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